Born into a family of business people, I was inspired early on to seek the path of entrepreneurship. My first business, I started in my 1st year of University, at the London School of Economics. My most successful, right out of university, I ran for 13 years. I’ve had my share of failures as well in between though, and here you will learn about them too.
My Business Ventures (Past & Present)
The successes, failures and my endless pursuit of continuous learning
Gadgeit.com (2005-2006) E-commerce
Gadgeit.com was my first business venture I started with 4 friends. We ran it as we were studying in University. An e-commerce store selling gadget and gift options for guys, it was my first taste of success.
Netccentric (Nuffnang, ChurpChurp, Reelity.TV)(2006-2020) Social Media Advertising
The Netccentric Group which I led, as CEO, pioneered the concept of blog advertising and social media talent management (through Nuffnang and Churpchurp) in Asia Pacific. It grew from a 4 person startup into a multi regional company with over 200 staff, 9 office locations, and was listed on the Australian Stock Exchange in 2015.
Jipaban.com (2010-2012) E-Commerce
Jipaban.com was an e-commerce shopping mall with social networking elements built in.
Dayre (Subsidiary of Netccentric)(2013 – 2018) Mobile Blogging App
Dayre is a mobile blogging app.
WorkXPlay (2018 to present) Social Media and Technology Incubator
WorkXPlay comprises a small, dynamic, impactful team of specialists working to bring exciting and monetizable tech based projects to life.
We don’t believe in boxes. We are the box.
Rutosocial (2019 – present) Boutique Social Media Agency
RutoSocial is a boutique social media agency founded by Yang Huiwen, Wendy Cheng aka Xiaxue and myself.