I have been an early supporter and admirer of Supermama.
They are true pioneers in the space when the only Singapore-themed products you could find locally were both kitschy and of low quality.
Throughout their 10 years, they have stayed true to their values of building a brand which espouses, local design philosophies, and the highest quality, often handcrafted products.
How we are doing
Supermama is currently operating an ecommerce store, and 2 physical premises, at 265 Beach Road, and Changi Jewel.
Whilst Covid 19 and the current scenario is proving a challenge, the brand is lucky to have the support of its established local customer base.
I am looking forward to working with Edwin and Meiling to take Supermama to the next stage, and establish a local heritage brand we can all be proud of.